The Importance of Expert Positioning, by Dr. Len Schwartz
Hey, it’s Dr. Len with your cut the yo-yo marketing minute, where you’ll finally understand how to stop the ups and downs of business and take control of your company’s growth and income. It’s important to understand how to market yourself and your business in a way that resonates with your prospect base.
I’d like to discuss the importance of expert positioning, and more particularly, the importance of you securing your position as the go-to recognized expert in your area, state, or country, whatever makes sense for you.
Here’s how to do it.
Make a list of everything that distinguishes you from your competitors.
Your intelligence, expertise, experience, certifications, designations, degrees, or specialized training, for example. Make a list of everything because when you’re able to explain your value and a prospect understands why you’re better/different than everyone else, you’ll become the obvious choice to hire and, eventually, the market’s go-to recognized expert.
That word of mouth, especially the skilled positioning word of mouth, is incredible.
Go ahead and do it.
The rippling effect is impressive.