Dr. Len Schwartz- How to Get Massive Publicity in Your Region
Hey, this is Dr. Len Schwartz.
Today I want to talk about how to toot your own horn and get massive publicity in your region in a way that feels like other people are singing your praises.
It all starts with a press release.
What’s on the press release you ask?
You can share something new or different about you, your business, your services, your solutions. You can also share something that is benefit- rich or that helps people in some way.
Once you’ve got that down, you want to make sure that you follow a very specific structure or anatomy for your press release.
There are a couple of different things you can do.
You can do a search online.
You can check it out in my new book at www.cuttheyo-yo.com.
You can call a local publicity firm and find out not only how to write the press release correctly, but how they can distribute that press release so you get massive market penetration and exposure and lots of new business.