Dr. Len Schwartz- Capturing the interest of a new prospect.

Dr. Len Schwartz- Capturing the interest of a new prospect.

This is Dr. Len Schwartz and today is all about how to instantly capture the attention and interest of a new prospect.

I know this isn’t new and it’s not fancy or complicated, but it works so well.

The strategy is using testimonial marketing.

Testimonial marketing is a great way to gain the confidence of a stranger by showing them how you have helped others. Giving examples of what you were able to help others experience, achieve or receive by working with you will accelerate the process of getting to know, like and trust you.

You’ll have a much better chance of getting that prospect to talk to you or reach out to you with interest in learning more about how you can help them.

If you’re in a regulated profession, see if you can use before and after examples or case studies that demonstrate the value of working with you.

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