Dr. Len Schwartz- The Value of Expert Positioning
I want to talk about the value of expert positioning.
More specifically, I want to talk about the value of you securing your spot as the go-to recognized expert in your city, your state, the nation etc.
Here’s the exercise:
Make a list of all of the things that make you better / different than everybody else.
For example, your intelligence, your knowledge, your experience, your certifications, designations degrees, or specialized training.
Make a list of all those things, because when you’re able to communicate your value and a prospect understands why you are better/ different than everyone else, you become the logical choice to hire, and ultimately the go-to recognized expert in your market.
That word of mouth, that expert positioning word of mouth is phenomenal. Go do this. You’ll love the ripple effect.