Dr. Len Schwartz- The Value of Expert Positioning

https://youtu.be/N1ZjqHVtTnI

I want to talk about the value of expert positioning.

More specifically, I want to talk about the value of you securing your spot as the go-to recognized expert in your city, your state, the nation etc.

Here’s the exercise:

Make a list of all of the things that make you better / different than everybody else.

For example, your intelligence, your knowledge, your experience, your certifications, designations degrees, or specialized training.

Make a list of all those things, because when you’re able to communicate your value and a prospect understands why you are better/ different than everyone else, you become the logical choice to hire, and ultimately the go-to recognized expert in your market.

That word of mouth, that expert positioning word of mouth is phenomenal. Go do this. You’ll love the ripple effect.

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