Dr. Len Schwartz- The Piggyback Strategy
If you’re looking to stimulate more interaction, engagement and exposure in your marketplace, this is for you.
I call it the piggyback strategy.
Ultimately, you’re going to take something from the news… something timely… something topical.
You’re going to post something about it on your social media.
You can ask for people’s opinion on the subject, or if you’re daring enough, you can actually share your thoughts, feelings and opinions on that specific piece of news.
You’ll likely create a division, but that’s okay because what you really want is to attract the people that you want as patients, clients or customers.
Let the others filter themselves out.
Be advised, if you do decide to pick a side, there’s probably going to be some serious heated interaction on your social networking or social media sites where you post these piggyback stories.
This is a great way to really build your name, brand fame …and a fan base with your ideal patients, clients or customers.
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