Dr. Len Schwartz- The Value of a Referral Loop

Dr. Len Schwartz- The Value of a Referral Loop

Hey, this is Dr. Len and if you agree that referrals make the best new patients, clients, or customers, and you don’t have a referral loop in place, this is for you. 

Here’s what I mean.

When a patient client or customer goes out to your front desk, or talks to somebody about wanting to refer somebody to you, what do you have in place? 

What system is in place?

Do you have something to give them?

Do you have something that tells that referral why you’re better/different or why they would want to hire you over anybody else?

Do you have a gift certificate that you hand out?

Do you have a script for your front desk to say something like “Bob, if I don’t hear from you or your referral, Joe, in the next three to five days, would it be okay if I followed up with you to see if Joe has any questions?”?

That question makes your patient client or customer responsible for getting you an answer about whether their referral is coming in.

Do this. It works. This has been your Cut The Yo-Yo Marketing Minute.

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