Financial Advisor Marketing – How to get on TV and double your practice in the next 4 weeks!
This is the best time of year to pitch ideas to your local radio and TV stations
because good sources of stories are in short supply.
Many businesses, companies, schools and colleges “close” for Christmas vacation.
Most people are focussed on shopping, or travel, or plans for the New Year, etc., and the
last thing many Financial Advisors are thinking about is pitching a story.
That is GREAT news for you and it means a lot of opportunities
for you to pitch your solution (how you help people) for your viewing public.
When you pitch, let journalists and reporters know you’re
familiar with their work. Suggest a story (idea) for a specific
section of the newspaper, or even better – a pre or post-holiday TV talk show
segment. Consider pitching a “before and after” type of segment so you can show
your viewing public something of value in 5 minutes or less. This will generate enormous exposure and generate unprecedented word-of-mouth – not to mention a significant amount of potential new Financial Advisor leads.
Dr. Len Schwartz
Pres/CEO of Pro2Pro Network