Patient/Client/Customer Appreciation Day Strategy

How many times per year do you throw a party for your patients, clients or customers? If you don’t celebrate “your people”, you’re missing an unbelievable opportunity to generate/stimulate a lot of referrals. For example; if you’re a doctor, you can have a patient appreciation day. If you’re a financial …

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Increase Sales Through Free Advertising

This professional marketing & doctor marketing idea is going to help you get free advertising. First you need to target some of the local smaller, privately owned publications, newspapers and magazines. When you connect with the owners or decision makers for those publications, you’re going to offer them the following …

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T-Shirts That Build Your Business

Here’s a marketing initiative that everybody knows about, yet, there are only a handful of business owners/professionals who actually invest in this marketing effort to promote their own business. This marketing initiative is printing t-shirts, hats, jackets, etc. to hand out (or sell) to your patients/clients/customers. When you hand out …

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How to Approach an Undecided Prospect

This marketing tip is going to dramatically improve your positive word-of-mouth. If a new prospect comes to your business, store, practice or office but hasn’t decided if they’re going to “use” you yet, be careful not to scare them off. Let me explain. Your ultimate goal is to generate new …

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