Professional Marketing: Beyond Competence

By Marci Yudkin – http://www.yudkin.com/index.htm “The candidate was competent. That’s why I decided not to bring him on board.” This startling comment appeared in an article by James Rogers in last week’s B-to-B Magazine. Competent people have mastered certain routines and don’t do well in a drastically changing environment, he …

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How You Should Approach an Undecided Prospect

This marketing tip is going to dramatically improve your positive word-of-mouth.  If a new prospect comes to your business, store, practice or office but hasn’t decided if they’re going to “use” you yet, be careful not to scare them off.  Let me explain. Your ultimate goal is to generate new …

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Create more Publicity Opportunities

This professional marketing & doctor marketing strategy is a press and publicity opportunity that is generated from other press and publicity opportunities. If you ever get interviewed on a radio or television show and/or for your local newspapers and magazines, I have one question you should ask at the end …

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Business Card Strategy that Works

I’ve got an incredibly effectivemarketing idea for you. It’s called handing out business cards. I know – it’s new, it’s different, it’s unique. Well, it’s actually none of those things, but, I have a strategy for you that I know will greatly enhance the results that you want as a …

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