This professional marketing & doctor marketing idea is going to help you get free advertising. First you need to target some of the local smaller, privately owned publications, newspapers and magazines. When you connect with the owners or decision makers for those publications, you’re going to offer them the following opportunity. Let them know you’d like to become a full paid advertiser in that magazine (for example), but you are not sure how their magazine will work, in other words, what it will produce. Make them an offer to do a revenue share on your first three ads (in lieu of payment). You make an arrangement- whatever money that comes in as a result of that ad, you can split accordingly. If he or she balks at that initial offer, then you can offer to pay the hard cost for the ad along with a revenue share. This price could be hundreds of dollars versus the thousands of dollars you would normally pay in full for that specific ad. See what he or she says. See if you can work out a deal. The owner of the magazine certainly has the chance to bring you on board as a full paying advertiser if their magazine works for you.

There really is a good chance at a win-win situation here. The worst thing that you can hear is, “No, I’m not interested”. Then you can move on to the next privately owned newspaper, magazine, or publication.

Action Steps:

1. Contact small, local, privately owned newspapers and magazines.

2. Express interest in being a full paid advertiser.

3. Make an offer to do a revenue share on first 3 ads.

4. Pay the hard cost of the ad as a second offer.

Dr. Len Schwartz
Pres/CEO of Pro2Pro Network
http://www.pro2pronetwork.com

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Financial Advisor Marketing – How to get on TV and double your practice in the next 4 weeks!

This is the best time of year to pitch ideas to your local radio and TV stations
because good sources of stories are in short supply.

Many businesses, companies, schools and colleges “close” for Christmas vacation.
Most people are focussed on shopping, or travel, or plans for the New Year, etc., and the
last thing many Financial Advisors are thinking about is pitching a story.

That is GREAT news for you and it means a lot of opportunities
for you to pitch your solution (how you help people) for your viewing public.

When you pitch, let journalists and reporters know you’re
familiar with their work. Suggest a story (idea) for a specific
section of the newspaper, or even better – a pre or post-holiday TV talk show
segment. Consider pitching a “before and after” type of segment so you can show
your viewing public something of value in 5 minutes or less. This will generate enormous exposure and generate unprecedented word-of-mouth – not to mention a significant amount of potential new Financial Advisor leads.

Dr. Len Schwartz
Pres/CEO of Pro2Pro Network
http://www.Pro2ProNetwork.com

This Financial Advisor Marketing strategy is all about using makeovers to generate more new business for you.

I’m sure you have seen all of the different types of makeover shows on television.
There are specific times of the year when you should pitch the makeover story to your local media : the month of January (just after New Year’s Eve), spring time, just before summer, at the beginning of fall, and of course, the holiday time. If you can do a financial makeover of some kind, you’re are guaranteed to have success!

Figure out a way to bring one of your (willing) Financial Advisor clients on the air with you, and show them what you can do (or what you can accomplish) in 10 minutes or less. The television producers as well as the viewing audience are already used to these makeover segments and they know that everyone loves to see the before and after results.

If you can do something where you show your local viewing audience how great you are at helping someone in 10 minutes or less, people will watch.
For example, why don’t you offer a financial makeover where you create some sort of wealth creation or debt reduction analysis for them in 10 minutes or less . You will be perceived as an expert because the TV station as you on as their special guest…you give the viewing audience real value…and you will create a huge wave of interest in you and your services.
Make the call! You can’t get on television unless you make the pitch!

Dr.Len Schwartz
Pres/CEO of Pro2Pro Network
http://www.Pro2ProNetwork.com

This Financial Advisor marketing strategy is all about the art of communication.

As you know, you have many opportunities to speak to a prospective client – whether you are giving a lecture/seminar, or you meet someone out at a party, a restaurant, etc., the circumstances really do not matter, there are things you should say and NOT say in order to express your value.

Try to eliminate YOURSELF from the conversation and make it all about them. Avoid saying “I” if at all possible. Avoid talking about the specifics of the services you perform or provide. Instead, focus on the value that the prospective client will obtain/enjoy/receive as a result of using your products or services. This is a really important point. Many of us tend to focus on, “I do this”, and “I do that”. What your prospective client, really wants and needs to hear from you is, “By coming to my office/business, here is the value you will receive as a result of using me, my products, or my services.”

In other words, it’s all about the value of what you offer and not necessarily the specifics of your products and services.

This is “strategic conversation” that will generate fantastic traction with your financial advisor leads. And, you will be able to stimulate perfect word-of-mouth as this prospect will take what you say to them out to people they care about and deliver a perfect message about why they should use you over anyone else.

Focus on this. Think about this the next time you have a conversation with a prospective client – It’s all about value!

Dr. Len Schwartz
President/CEO – Pro2Pro Network
www.Pro2ProNetwork.com

This initiative may sound counter-productive at first, but it can be extremely beneficial. The idea is for you to donate your time at someone else’s event, workshop, lecture, or seminar. How can this help you? Let me give you a couple of examples.

Let’s say you’re a financial advisor and you work with an accountant. That accountant is hosting some sort of seminar or lecture for their active, prospective, or new clients. You give that accountant an opportunity to offer to entice their attendees with a free service that you are going to provide…let’s call it a Wealth Creation Assessment. The Accountant loves it because he gets to offer a value-added-service to his attendees and as a result, you have a chance to provide all of the attendees with some sort of mini consultation. You have been granted direct access to your potential new clients.

You are practically guaranteed to get new business from that effort for two reasons:

1. You get to provide valuable information at that meeting.

2.There is a fantastic, implied endorsement from that accountant because you are at his or her event.

If you are a doctor/specialist, you can attend another doctor’s health day, health workshop, or lecture, and you too get to provide your services/information about yourself and your specialty to all of the attendees. Again, the implied endorsement is there, you get to give away lots of valuable information as well as your time, and you’re practically guaranteed to get new patients as a result of that effort.

Think about how to donate your time to work with other professionals in your community. Give them the opportunity to have you at their event, and of course, they can give you referrals to you as well!

Action Steps:

1. Donate your time to someone else’s event
2. Provide valuable information
3. Take advantage of the implied endorsement
4. Schedule new appointments

Let’s talk about value! What do I mean when I say value? Your ability to communicate the value of what you do and/or attach value to your products and/or services (or both), is going to help to differentiate you. It will allow you to position yourself as being better than your competition. The alternative is that the public believes you are just like everyone else. You do NOT want to be trapped in that group.

If you don’t have a proactive marketing initiative in place to continually let your patients, clients, or customers know how and why you are better or different than all of your competition, then you are missing a VERY important step in your business-building marketing process.

If your patients, clients, or customers think they can get the same products or services from the guy down the street who sells it for less, then it becomes about price. But the truth is, most people will never choose a cheaper product or service when they think that what they’re paying for is better (has more value) than all the rest.

Sit down with your staff and think about all of the different ways that you are better/different than everybody else, (i.e. your education, your experience, the products and services you offer, your staff, and maybe even your clientele). Maybe you offer a specific service nobody else does. Maybe you have specific practitioners or experts in your business that offer a very specific service that nobody else has. This is incredibly important and it will be well worth the time invested to figure out how you can differentiate / position yourself as being better than everybody else.

Your patients/clients/customers will willingly embrace these differences and will likely stay with you because of them. After all, why would you ever leave a trusted professional who you know to be the best at what they do?

Action Steps:

1. Make a long list of what makes you the best at what you do

2. Figure out how to incorporate your list into your marketing

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Continued success

Today, I want to talk about your unique competitive advantage. You need to figure out your unique competitive advantage, so you tell your clients/patients/customers how and why you’re better/different then your competition. Learn more by watching the video above!