And, there is a dual purpose to this effort.

Part 1: You want to wish them a Happy New Year/Happy Holidays as well as share all of the new and exciting
“things” (products, services, etc) that you are providing in your office that can help them (with something).

Note: You’ll want to explain the benefits (how you can help them) of each service/product in just a few sentences.
It’s important to focus on them.

Part 2:
Offer them access to an audio download, special report or e-book.
Offer them an opportunity to receive a free or discounted product or service. AND, with this offer, you’ll want to require them to call your office to request it and/or schedule an appointment to receive it.
This way, your receptionist has to connect with them (that will lead to conversation about why they haven’t been in to see you and/or why they stopped “using” you, and this offer brings them back into your office where you have the opportunity to initiate a “new” professional relationship where they start seeing you again.

IMPORTANT: I would have your receptionist call every missing-in-action patient/client/customer you send this letter to 3 days after you send it.

You’ll want them to call with the following purpose:
1. Did they receive the letter?

2. Would they like to schedule an appointment to come in to receive the free/discounted service?

3. Engage in conversation (and ask why they haven’t been in to see you) so the truth comes out about why they haven’t been in to see you.

Work on this and send it out at the end of the year!

Dr. Len Schwartz
Pres/CEO of
Pro2Pro Network

P.S. Learn how to generate 500 pre-qualified leads per year – Click Here.

When talking to patients/clients, how often do you proactively associate, explain or share information or stories about how you help other patients/clients with OTHER “problems”…that are different than what they originally hired you for?

If you don’t do this – you are in for an amazing surprise.

When you start engaging in conversations with your patients/clients where you enlighten them about all that you can do (with and for other patients/clients), don’t be surprised when you hear, “I had no idea that you can help with that!…I know someone that needs you!”

This type of conversation enables your patients/clients to learn
more about how you can help other people they care about, AND that leads to more referrals.

Don’t hesitate to share testimonials whenever legally possible.

So, start sharing information today to stimulate referrals.

Dr. Len Schwartz
Pres/CEO of
Pro2Pro Network

P.S. Learn how you can get expert business marketing advice and excellent tips on how to determine your business plan marketing strategy on our site, now.

The publicity procedure is usually grouped into the internal and the external method of publicity. These two methods work hand in hand to ensure that the dental practice succeeds. The internal publicity is meant to act as a reminder to the patients to regularly visit the clinic without fail. It serves as an ultimate go between for the patient and the doctor.

Effective training of employees is essential in ensuring that the practice prospers. Having employees who do not have the proper expertise to deal with clients often leads to some customers preferring to move to other competing dental practices. This weighs heavily on the management, especially if the patients were regular customers. This is a prime reason why the management must ensure that the employees are properly trained.

Every practice should adopt proper advertising channels in order to attract more patients. Print media has earned a reputable fame from their flexibility in the way they are administered. Certain methods that are commonly used include newsletters, post cards, flyers, journals and brochures. These are effective methods in advertising.

When choosing a channel to advertise it is important to consider the merits and the demerits of such a channel. The benefits should always outweigh the disadvantages. This is effective in ensuring that the message being disseminated gets to its audience on time and in good form. It would be a complete failure for a business to choose a method that is expensive and inappropriate. It is for this particular reason that expertise must be applied in any kind of advertising. Always think before you leap.

The creation of websites that have the entire information about a practice is another popular method that people are using to advertise their practice. With the increased number of people that have embraced social networking , putting up advertisements on the internet and other social medias has generated extra income for these practices since there is an assurance that the blog they post will definitely be seen. Patients can also give their feedback which helps the business to improve on its achievements and to rectify its failures.

Mobile publicity has also taken a new toll in business. With the use of smart phones, it is essential for any business to create applications that can be downloaded and installed in the mobile phone enabling the patients to browse the dentist’s information while they are in transit. It is necessary to ensure that the applications are compatible to the mobile phone to ensure successful advertising.

The process of dentist marketing has therefore been seen to be important for anyone who is starting a dental practice or has already established one. This helps to keep a proper record of current patients and also to attract more prospective patients. It forms the foundation of a business since people will not purchase a commodity they have not heard of.

The BIG problem is that if you want to be predictably successful with your new patient/client/customer acquisition efforts, you have to be “ABNORMAL” and think ahead.

I know this process takes time, but the results will be well worth it.

STEP 1: What are your SPECIFIC goals for the 1st quarter?

STEP 2: What marketing initiatives do you need to have in place in order to
achieve and receive those goals/results.

STEP 3: Who/What can you delegate to get these efforts in place.

STEP 4: Set deadlines so that your marketing efforts are planned at least 3 months ahead of time.

STEP 5: Enjoy the fruits of your pre-planned, detailed, organized labor.

Did I forget something?
Let’s discuss it here!

Need help with this?
Would you like to have all of this done for you?
Contact me for more details.

Enjoy!

Dr. Len Schwartz
Pres/CEO of
Pro2Pro Network

Patients who come in for a free screenings may be thought of as “hot”, “cold”, or “warm” prospects. A “hot” prospect is ready to become a patient immediately, and will schedule a second appointment after leaving the free exam. The “hot” category represents only a small percentage of patients, but most chiropractors make the mistake of focusing only on that small percentage. “Cold” prospects, on the other hand, show no interest in services. Fortunately, “cold” prospects also represent a small portion of the customer base.

The category worth focusing on is the “warm” category. These people are interested in becoming patients, but will not make a commitment right away. They may not be comfortable with the chiropractor yet, may be afraid to try new treatments, or may be low on funds. Some of these people, however, may be willing to become patients within a year’s time. Chiropractors who commit to consistently send snail mail or email marketing materials to these patients, for at least one year, will see a significant increase in their number of patients.

Direct mail serves a number of additional purposes. Direct mail is a cost-effective way to persuade inactive patients to come back to the practice. Also, taking the time to communicate with regular patients via direct mailing, such as sending a birthday card, will help to strengthen relationships. All direct mailings should maintain a warm, personal tone, as though the chiropractor is talking to a friend.

In addition to mailings, chiropractors often get new patients through referrals. Posting a sign in the office, asking patients to refer their family and friends to a practice, or sending direct mailings asking for referrals, is an easy way to increase the number of referrals from satisfied patients. Also, chiropractors can take the time to refer others to their patients’ businesses. Most likely, patients will reciprocate by referring their acquaintances to the chiropractor.

Online newsletters will be a great way to stay in touch with patients and prospects. Email marketing costs virtually nothing, and allows chiropractors to maintain consistent contact with their customer base. For best results, newsletters should be informative and educational, not promotional.

Chiropractors may try a number of other marketing techniques. Giving health talks for local companies or organizations will increase a practice’s exposure, as will advertising effectively in local media. Also, chiropractors may try leaving business cards at area businesses, renting a direct mailing list, providing screenings and/or look to secure referral relationships with other doctors and specialists in their city.

A chiropractic office is as much a business as it is a place for healing. Therefore, chiropractors who neglect the marketing aspect of their business will never build a thriving practice. By trying a few easy chiropractic marketing techniques, chiropractors will grow their patient list, and increase their sphere of influence.

Dr. Len Schwartz
Pres/CEO of Pro2Pro Network

P.S. Chiropractic marketing can increase the income and flow of your business. By making steps in marketing for chiropractic practices, the patient load will be increased.

Most financial planner marketing would love to “set the buying criteria” in their marketplace. In other words – convince the people who live and work in their city that they are the best at what they do AND that they cannot find

another competitor that does what they (you) do.

One of the most effective marketing for Financial Advisors is to give people who visit your website (i.e. new, existing or prospective patients, clients or customers) an opportunity to download an e-book or report that you’ve written.

If you’re a Financial Advisor, you may write a report called “The Top Ten Ways to Secure And Protect Your Retirement.” People are afraid to lose money, so you can tell them how to avoid losing money.

Put this together in a 5-15 page downloadable special report or e-book. By giving the people who find your website a chance to download your e-book, you’ll provide your readers with an opportunity to learn why they should chose you to be their Financial Advisor. Plus, you will help position yourself as an expert while giving your prospects a chance to get to know, like and trust you.
This is very smart…and an effective way to capture thousands of new names and e-mail addresses to add to your database.

Dr. Len Schwartz
Pres/CEO of Pro2Pro Network

Dr. Len Schwartz
Pres/CEO of Pro2Pro Network

P.S. If you are looking for a turn-key solution to help you
with your marketing efforts –
Go to Monday-Morning-Marketing

From the time the stylist said, “hello”, I could tell that she really didn’t have any interest in us.
She didn’t even fake it!
She didn’t care about our business…my son’s head was just another head of hair she HAD to cut.
Admittedly, she was not the owner (I bet you could’ve guessed that)…and it wasn’t a great experience.

Ok…I know what you are thinking – “It’s only a haircut!” I get it…but here’s the rest of the story and a lesson
for all of you who own your own business/practice.

It’s time to pay. The cost of the haircut is not important…what IS important is how she ACCEPTED the money and tip.

For starters, when I paid her ( I included the tip), she didn’t say, “Thank you”!
When I handed over the money she told us to “Have a good day.”
I don’t know about you, but I need someone to show me just a little gratitude for our business.
I don’t need a whole song and dance – just a simple, “Thank you”.

If this has ever happened to you, you know what I’m talking about.

Here’s the lesson: If you (OR YOUR ASSISTANT) accept money at a front desk, over the phone, over the internet – wherever -
you must make an effort to show your patients, clients or customers that you VALUE their business.
With so many choices, people need to feel connected to the people they do business with. It’s that simple.

Without that connection (dare I say “relationship”), and the understood VALUE of YOUR product or service,
people will focus on price and just gravitate to your cheapest competitor.

Loyalty is alive and well for those business/practice owners who make the attempt to “connect” with their patients/clients/customers on a higher level,
communicate their real value and (at least) act like they are appreciative for their business.

Dr. Len Schwartz
Pres/CEO of Pro2Pro Network

P.S. If you need help with your Financial Advisor Marketing…check out Pro2Pro Network

This professional marketing & doctor marketing strategy is a press and publicity opportunity that is generated from other press and publicity opportunities.

If you ever get interviewed on a radio or television show and/or for your local newspapers and magazines, I have one question you should ask at the end of that interview that can help you turn that one interview into many interviews (more press and publicity opportunities).

The question is very simple: “Who else do you know that might be interested in this topic or this story?” Then, just wait and see whom they can connect you with. The interviewer will most likely give you names, phone numbers and/or e-mail addresses of reporters/journalists, which then gives you the ability to connect with those people and name the person that referred you – that gives you instant credibility.

In other words, name names! When you call the other journalist, say the following, “I already did an interview or story with “Mary Jones” at NBC and she thought you might be interested in this story as well.” You’ll enjoy instant respect and credibility because you named one of their colleagues/friends. You are 95% more likely to get that story on the air because you mentioned their friend’s name, than if you had just called out-of-the-blue and pitched your story.

Also, if they know you already did the story, they’ll want to tap into that story and offer it to their audience as well. It’s a fantastic way to get plenty of interviews, press and publicity. Remember, press and publicity = more business, leads, sales, interest and credibility. This is simple and VERY effective. DO IT!

Dr. Len Schwartz
Pres/CEO of Pro2Pro Network

Here’s how: It is likely that you have a lecture (or multiple lectures) that you ‘ve used to teach new or prospective clients about how they can benefit from you what you do. If this is true, you can do one of two things.

1. You can either turn a single lecture into a book OR,

2.You can turn multiple lectures into a book.

This book doesn’t have to be over a hundred pages or even a bestseller. The ability to claim that you have written a book makes you an instant expert in your particular subject , area of expertise and/or the product/service you provide. It is likely you will get interviewed for your local newspaper or television stations (after you call them to tell them about your book). It is probable that you will get into your local bookstores because you are a local expert offering a specific solution to what is most likely a common problem in your community.

You will use this book to help you generate a tremendous amount of financial advisor leads … people who are either interested in your book and/or are seeking for the solution, product, or service you provide.

This does not take a lot of time and it doesn’t cost a lot of money for a transcriptionist to transcribe your lecture into a book. Have fun with this. I am sure that most of your colleagues do NOT have a book; this makes you not only an instant celebrity, but the perceived expert in your town!

Action Steps:

1. Turn lecture(s) in a book.

2. Use a transcriptionist (fairly inexpensive).

3. Book doesn’t have to be a bestseller.

4. Get exposure in newspapers, local bookstores and on TV.

Dr. Len Schwartz
Pres/CEO of Pro2Pro Network
http://www.Pro2ProNetwork.com