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Business Growth

Marketing is ALL About Testing!

This marketing strategy isn’t a “traditional” marketing strategy, as you understand marketing. It’s a foundational understanding about what marketing is. Marketing is simply a series of “tests” to see what works! Believe me, I wish I could tell you that every marketing effort you launch will produce like crazy, but …

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“Referrals by Association” – Not What You Think

There is a referral strategy (that does not involve asking for a referral) that I call the “Referral by Association” conversation. When talking to patients/clients, how often do you proactively associate, explain or share information or stories about how you help other patients/clients with OTHER “problems”…that are different than what …

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The Advantages Of Learning About Dentist Marketing

When advertising a dental practice it is vital to know the audience that is being targeted. Dentist marketing involves several campaigns that are aimed at attracting and maintaining the customers. This process helps the dentist to generate an extra income by maintaining a regular flow of patients in the dental …

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Listening Can Mean BIG Business for You

This marketing strategy may not seem like a marketing strategy to you, but I can assure you, if you do what I’m going to suggest you do, the positive word-of-mouth will spread like wildfire about you and your practice. My advice is to do 3 things: 1. Listen 2. Listen …

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Plan Your Marketing for the New Year Now!

If you are “normal”…and like the rest of your colleagues, it is likely that you haven’t spent more than 2 minutes planning and organizing your marketing efforts for the 1st quarter of 2012. The BIG problem is that if you want to be predictably successful with your new patient/client/customer acquisition …

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