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Business Growth

Professional Marketing: In-Office Lectures

You know about them, you love them – but you don’t DO them.  One of the easiest and most effective ways to generate new business (on a regular basis) is to host lectures in your office. I’m sure you have presentations on a shelf somewhere…or maybe on your desk RIGHT NOW …

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Ad Creation 101: Creating the Best Ad

When you create an ad, you always want to avoid talking about yourself, and instead, focus more on your readers (your buying audience). Your attention-grabbing headline should be a completely benefit-rich statement/offer from you – how they (the readers) can benefit from you. The rest of the ad is really …

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The Powerful Newsletter

Do you have a monthly patient, client, or customer newsletter in place? If you don’t have a monthly newsletter, direct mail letter, research or “news update” information piece going out to your database on at least a monthly basis, you’re missing out on an opportunity to maintain what is called …

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3 Ways to Grow Your Business or Practice

This marketing idea is the result of a conversation I had with Jay Abraham, so I need to give him the credit. One day we were discussing different ways to grow my business. Then, he told me very simply that there are three ways to grow a business/practice: 1) Increase …

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