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Dr Len

I am Dr. Len Schwartz. I have been helping chiropractors build their practice and master their marketing since the late 90's. I am the only chiropractor in the world who has worked with and been trained by Fortune 500 marketing masters. I have worked with Chet Holmes, Jay Abraham, Tony Robbins, E-Myth's Michael Gerber, Fran Tarkenton, Janet Switzer and almost every chiropractic leader in the world. In fact, I have partnered with Chet Holmes (Fortune 500 Trainer) to create the professions ONLY "Fortune 500" caliber practice-building solution.

Patient/Client/Customer Appreciation Day Strategy

How many times per year do you throw a party for your patients, clients or customers? If you don’t celebrate “your people”, you’re missing an unbelievable opportunity to generate/stimulate a lot of referrals. For example; if you’re a doctor, you can have a patient appreciation day. If you’re a financial …

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Increase Sales Through Free Advertising

This professional marketing & doctor marketing idea is going to help you get free advertising. First you need to target some of the local smaller, privately owned publications, newspapers and magazines. When you connect with the owners or decision makers for those publications, you’re going to offer them the following …

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T-Shirts That Build Your Business

Here’s a marketing initiative that everybody knows about, yet, there are only a handful of business owners/professionals who actually invest in this marketing effort to promote their own business. This marketing initiative is printing t-shirts, hats, jackets, etc. to hand out (or sell) to your patients/clients/customers. When you hand out …

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How to Approach an Undecided Prospect

This marketing tip is going to dramatically improve your positive word-of-mouth. If a new prospect comes to your business, store, practice or office but hasn’t decided if they’re going to “use” you yet, be careful not to scare them off. Let me explain. Your ultimate goal is to generate new …

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