Before you ignore this Financial Advisor marketing effort because you think it’s just not possible…consider this: This marketing strategy can potentially generate a tremendous amount of free press and publicity – and that will earn you instant respect and credibility.
Here’s how: It is likely that you have a lecture (or multiple lectures) that you ‘ve used to teach new or prospective clients about how they can benefit from you what you do. If this is true, you can do one of two things.
1. You can either turn a single lecture into a book OR,
2.You can turn multiple lectures into a book.
This book doesn’t have to be over a hundred pages or even a bestseller. The ability to claim that you have written a book makes you an instant expert in your particular subject , area of expertise and/or the product/service you provide. It is likely you will get interviewed for your local newspaper or television stations (after you call them to tell them about your book). It is probable that you will get into your local bookstores because you are a local expert offering a specific solution to what is most likely a common problem in your community.
You will use this book to help you generate a tremendous amount of financial advisor leads … people who are either interested in your book and/or are seeking for the solution, product, or service you provide.
This does not take a lot of time and it doesn’t cost a lot of money for a transcriptionist to transcribe your lecture into a book. Have fun with this. I am sure that most of your colleagues do NOT have a book; this makes you not only an instant celebrity, but the perceived expert in your town!
1. Turn lecture(s) in a book.
2. Use a transcriptionist (fairly inexpensive).
3. Book doesn’t have to be a bestseller.
4. Get exposure in newspapers, local bookstores and on TV.
Dr. Len Schwartz
Pres/CEO of Pro2Pro Network